Taste the feeling. You can visualise it can’t you? That iconic bottle of fizz. It provides so much more than just an ability to quench ones thirst. It provides happiness, joy, sexiness…. but wait? Does it really? The psychology applied to marketing soft drink is fascinating and mind blowing. The manufacturers sell us a certain
Consumers
Why does food end up in your trolley?
Food – it’s pretty important right? Without it we literally could not survive. It’s pretty morbid when we put it like that but it’s true. However, food is so much more than fuel for our bodies. It unites us in so many ways. It’s the social thread of our lives. We enjoy meals with our